Empowering your brand globally

We create authentic conversations and meaningful customer experiences by carefully adapting your messages to appeal to your customers' linguistic and cultural realities.


With ìntränsōl as your multicultural marketing partner, you get a seasoned and experienced ally in your corner that knows not only the power of words but also has long-term strategic partnerships with marketing professionals in major world markets who have their fingers on the pulse of current trends, language, and culture.


Marketing to prospective customers in different languages can either be to local customers or those living in other countries, depending on the product or service you want to promote. 


ìntränsōl will work closely with you to determine whether a global or a local marketing campaign in other languages would be best to help you achieve your goals and translate the necessary materials for a successful campaign or launch.

Two Girls Working on Computer — Minneapolis, MN — International Translation Solutions
  • Advertisements
  • Branding assets
  • Brochures
  • Catalogs
  • E-commerce content
  • Email blasts
  • Instructions
  • Packaging
  • Package inserts
  • Presentations
  • Product literature
  • Proposals
  • Web content
Two Girls Working on Computer — Minneapolis, MN — International Translation Solutions

Creating a deep consumer connection

A critical step towards capturing the interest and attention of global and ethnic consumers in a way that appeals to their sense of need and desire is to communicate in a language they understand: their own. 


However, getting new customers to want to do business with your company sometimes goes beyond simply translating a website. You need to speak to them in their language in an appealing and authentic way and relate with your prospective multicultural customers on a personal level, create a deep consumer connection and make them feel part of the experience and journey. Helping you develop the most cost-effective ways of doing this will build many new long-term client relationships and exponentially grow your business.

Our strategies include:

  • Localized email marketing campaigns
  • Website translation and localization
  • Multilingual SEO
  • Multilingual chat
  • Multilingual customer service support
  • Foreign language call center support
  • Over-the-phone interpreting
  • Online meetings and webinars

Translation of consumer products

Many of the industry-expert linguists of ìntränsōl are specialists in translating marketing consumer products. They understand the complexities behind the nuance of language and capture the essence behind the meaning so that it appeals to the target audience so that the product and its messaging are linguistically accurate and culturally authentic. Our job is not just to translate but also to pay close attention to the colloquialisms, idiomatic expressions, and cultural references to ensure your products appeal to multilingual customers.


Advertising and marketing professionals know firsthand the importance of delivering clear and consistent messages that speak to prospective consumers in a way that builds brand confidence. After all the time and effort spent on market research, message development, product names, slogans, headlines, visuals, graphics, packaging, and more, the same amount of care and attention to detail must be given when translating those messages. The goal is for the same clear and consistent messaging to resonate with new potential customers who speak different languages. Their consumer journey from initial awareness to product or service acquisition must be enjoyable, positive, and, hopefully, repeatable.

Market research

Introducing your products or services to new markets can be a massive undertaking with the potential for huge gains. Starting the process with the right approach will save time and money. We provide several steps to assist in the research phase before launching a full-scale campaign:

  • Brand assessment & testing
  • Name research & validation
  • Usability
  • Keyword research
  • Keyword localization
  • Transcreation
  • Pilot campaigns in test markets

Getting a feel for what works and what doesn't and gaining a solid understanding of what drives consumers' purchasing decisions in specific markets by testing their interests and the cultural compatibility of your product or service will help you make important decisions early and ensure the success of your multicultural marketing efforts.

Lead generation

We will help you obtain leads and gain new customers worldwide by developing multilingual social media outreach, keyword research to make sure they're customized appropriately for local markets, multilingual SEO, and online advertising. Whether your company targets non-English speaking communities domestically or those living in another country, the multicultural marketing solutions of ìntränsōl will ensure that your advertising and marketing efforts resonate with your non-English speaking customers.

Have a multicultural marketing project in mind? Call 1 (800) 982-3750 to discuss how we can help!

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