Marketing to prospective customers in different languages can either be to local customers or those living in different countries, depending on the product or service that you want to promote. We will work with you closely to determine whether a global or a local marketing campaign in other languages would be best to help you achieve your goals and translate the necessary materials for a successful campaign or launch.
- Branding assets
- E-commerce content
- Email blasts
- Package inserts
- Product literature
- Web content
Translation of consumer products
Many of our industry-expert linguists are specialists in translating marketing consumer products. They understand the complexities behind the nuance of language and capturing the essence behind the meaning so that it appeals to the target audience so that the product and its messaging is linguistically accurate and culturally authentic. Our job is not just to translate, but also to pay close attention to the colloquialisms, idiomatic expressions and cultural references to make sure your products appeal to your multilingual customers.
Advertising and marketing professionals know firsthand the importance of delivering clear and consistent messages that speak to prospective consumers in a way that builds brand confidence. After all the time and effort spent on market research, message development, product names, slogans, headlines, visuals, graphics, packaging and more, the same amount of care and attention to detail must be given when translating those messages. The goal is for the same clear and consistent messaging to resonate with new potential customers who speak different languages. Their consumer journey from initial awareness to product or service acquisition needs to be enjoyable, positive and hopefully, repeatable.
We will help you obtain leads and gain new customers around the world by developing multilingual social media outreach, keyword research to make sure they’re customized appropriately for local markets, multilingual SEO and online advertising. Whether your company targets non-English speaking communities domestically, or those living in another country, ìntränsōl’s multicultural marketing solutions will ensure that your advertising and marketing efforts resonate with your non-English speaking customers