Multicultural Marketing

Empowering your brand globally

We create authentic conversations and meaningful customer experiences by carefully adapting your messages to appeal to the linguistic and cultural realities of your customers.

With INTRANSOL as your multicultural marketing partner, you get a seasoned and experienced ally in your corner that not only knows the power of words, but also has long-term strategic partnerships with marketing professionals in major world markets who have their fingers on the pulse of current trends, language and culture.

Creating a deep consumer connection

One important step towards capturing the interest and attention of global and ethnic consumers in a way that appeals to their sense of need and desire is to communicate in a language they understand: their own.  Sometimes, however, getting new customers to really want to do business with your company goes beyond simply translating a website. You not only need to speak to them in their language in an appealing and authentic way, but you also need to relate with your prospective multicultural customers on a personal level, create a deep consumer connection and make them feel part of the experience and journey. Helping you develop the most cost-effective ways of doing this will lead to building many new long-term client relationships and growing your business exponentially.

Our strategies include:

  • Localized email marketing campaigns
  • Website translation and localization
  • Multilingual SEO
  • Multilingual chat
  • Multilingual customer service support
  • Foreign language call center support
  • Over-the-phone interpreting
  • Online meetings and webinars
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Market research

Introducing your products or services to new markets can be a huge undertaking with the potential for huge gains. Starting the process with the right approach early on will save time and money. We provide several steps to assist in the research phase before launching a full-scale campaign:

  • Brand assessment & testing
  • Name research & validation
  • Usability
  • Keyword research
  • Keyword localization
  • Transcreation
  • Pilot campaigns in test markets

Getting a feel for what works and what doesn’t and gaining a solid understanding of what drives purchasing decisions of consumers in certain markets by testing their interest and the cultural compatibility of your product or service will help you make important decisions early and ensure the success of your multicultural marketing efforts.

Transcreation

Marketing to prospective customers in different languages can either be to local customers or those living in different countries, depending on the product or service that you want to promote. INTRANSOL will work with you closely to determine whether a global or a local marketing campaign in other languages would be best to help you achieve your goals and translate the necessary materials for a successful campaign or launch.

  • Advertisements
  • Branding assets
  • Brochures
  • Catalogs
  • E-commerce content
  • Email blasts
  • Instructions
  • Packaging
  • Package inserts
  • Presentations
  • Product literature
  • Proposals
  • Web content

Translation of consumer products

Many of the industry-expert linguists of INTRANSOL are specialists in translating marketing consumer products. They understand the complexities behind the nuance of language and capturing the essence behind the meaning so that it appeals to the target audience so that the product and its messaging is linguistically accurate and culturally authentic. Our job is not just to translate, but also to pay close attention to the colloquialisms, idiomatic expressions and cultural references to make sure your products appeal to your multilingual customers.

Advertising and marketing professionals know firsthand the importance of delivering clear and consistent messages that speak to prospective consumers in a way that builds brand confidence. After all the time and effort spent on market research, message development, product names, slogans, headlines, visuals, graphics, packaging and more, the same amount of care and attention to detail must be given when translating those messages. The goal is for the same clear and consistent messaging to resonate with new potential customers who speak different languages. Their consumer journey from initial awareness to product or service acquisition needs to be enjoyable, positive and hopefully, repeatable.

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Lead generation

We will help you obtain leads and gain new customers around the world by developing multilingual social media outreach, keyword research to make sure they’re customized appropriately for local markets, multilingual SEO and online advertising. Whether your company targets non-English speaking communities domestically, or those living in another country, the multicultural marketing solutions of INTRANSOL will ensure that your advertising and marketing efforts resonate with your non-English speaking customers.

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