Given that 95% of consumers in the world live outside the United States, 80% of the world’s population does not speak English and 73% of online shoppers prefer sites in their own languages, it’s definitely a worthwhile investment to make information about your products and services on your website available in other languages. If you work for a global company with a strong web presence or much of your business is derived from online exposure and sales, a site that is multilingual will:
- Engage your customers in their languages
- Enhance the user experience
- Generate more business
- Give you more repeat business from multicultural customers
There’s no country in the world where only one language is spoken, including the United States. Although English may seem to be enough, you could be missing out on a huge market share by not having your site localized.
We will help you plan ahead by thinking about the navigation of your site. How will your foreign users be directed to the correct pages? Your home page may need to greet visitors in several languages at once. It’s usually best to give them a language option using the native name of the language. For example, the multilingual menu options for your site should simply be “English”, “Française”, “Italiano”, “Deutsch”, “Español”, “Svenska”, “русский”, “中文”, “日本語”, “한국어”, and so forth.