With creative copy, a straight text translation that retains a word's true meaning won't cut it. Advertising and marketing text is often full of colloquialisms, expressions, puns, and wordplay that don't always translate that well in other languages. If translated directly, headlines and a creative copy may not make sense or even sound like complete gibberish.

This is where transcreation comes in. Transcreation is the process of capturing the concept, flavor, and feeling of creative content in one language and expressing it creatively and authentically in another, with its possible puns and idiomatic expressions.

At ìntränsōl, we'll start by fully understanding the goals and objectives of your campaign. We'll get a feeling for your customers, their purchasing habits, and their cultural references. From there, we'll take the general concept of your original ad and re-work it with new puns, expressions, and references for your target audience.

When you contract ìntränsōl for transcreation services, we present you with at least three transcreated adaptations of the creative copy. Each option will come with a detailed explanation from our teams regarding the conceptual meaning and why our team chose them. We also provide a back-translation of each concept so that you fully understand them in English.

Translation memory (TM) software helps our translators, proofreaders, editors, and project managers turn projects around quickly by aligning text and populating databases of translated text. Words, phrases, sentences, and entire blocks of text are analyzed. Repetitive language does not need to be re-translated each time, thus making the entire process more efficient, highly consistent, and less costly. Translation memories grow with time, so the more you translate, the more populated a memory becomes and the more you save. Translation memories are meant for clients with ongoing translation needs in one or more languages with larger volumes of content.

Please get in touch with an intränsōl account manager to discuss your needs. We will be happy to analyze your files and share the report with the levels of repetitive text. Translation rates are then determined by the levels of unique, non-repetitive text, "fuzzy matches" or near repetitive text, and exact matches. Once created, we manage and archive translation memories, but they are your property and will be provided to you at your request at any time.